Project 03 · Yas Mayou
Music needs
a world around it.
The project
Building visual worlds around the music.
For recording artist Yas Mayou, Aether has developed and produced visual content around the upcoming (self)Therapy project.
Each visual explores a distinct emotional register while contributing to the wider visual identity around the music.
Check-In
An introspective world.
An upcoming music visual translating the record’s emotional themes into a distinct visual language. Creative development, locations, performance, styling and production were designed around the feeling of finally confronting what has been held in.
Coming soonSneeze
A different side of the project.
A second upcoming visual expanding the wider identity surrounding (self)Therapy and exploring energy, release and self-possession through another creative concept.
Coming soonAether’s role
- Creative development
- Visual direction
- Production
- Location development
- Production design
- Styling direction
- On-set production
- Post-production direction
Visual work & process
Films in production.
Real production stills, behind-the-scenes material and the full films will be added following the official music releases. No unreleased work is shown here as finished.
Current status
Post-production and release planning.
Both visuals have been produced in Ghana. Further case-study material will be released alongside the official music rollout.
Coming soonNext project